RHS Chelsea Flower Show 2015 stand design

Design Hive are proud to have collaborated with our client – The Scotts Miracle-Gro Company – and LADD Landscapes to produce a Silver-Gilt Award winning exhibit at RHS Chelsea Flower Show 2015. The project tasked schoolchildren with growing various fruit and vegetables to promote healthy eating. Over 100 schools were involved with the success of the project.

The design

The design was based on an old school building, and supported with graphics, banners and promotional literature.

The display had three distinct areas – the ‘Kitchen’, the ‘Science Area’ and the ‘Vegetable Garden’. The Science Area contained various garden experiments by the schoolchildren including growing plants in various combinations of soils, composts, and using the new Miracle-Gro Magic Start product. The vegetable garden contained wonderful crops framing a path leading up to the school building – including cabbages, runner beans, edible flowers and a whole host of other healthy fruit and vegetables.

A series of concepts and visualisations were produced over the months leading up to the show, where designs were honed and polished to form the final vision intended by the client.

The build

The stand was built on-site at the Royal Chelsea Hospital grounds in the week prior to the show, under the instruction of The Scotts Miracle-Gro Company team. The planting was then added ready for the opening of the show.

More than 100 schools grew edible plants for use on the stand, promoting the importance of healthy eating.

The show

During the show many schoolchildren involved with the project helped on the stand, spreading the message of healthy eating to the thousands of visitors at this hugely popular show.

Everyone involved was rewarded for their efforts with a coveted Silver-Gilt award from the Royal Horticultural Society. We’d like to say well done to all concerned!

Last modified:


  1. Many thanks to all the team at Design Hive for your creative input, professional execution and diligent attention to detail. This year’s stand was a Silver-Gilt triumph – well done!

Leave a comment

You must preview your comment before submitting it. Email addresses are used for verification only and are not displayed with your comment. Fields marked are required.